Web 2.0 and Employer Branding

Seeded on Wed Jan 2, 2008 5:38 PM EST (EXCELER8ion)

Web 2.0 technologies for human resource departments looking to make internal changes.

web-2-0, business, careers, human-resources, recruitment, enterprise-2-0

The Rise of the Career Prosumer | Career Sites and Social Media

Sat Aug 25, 2007 11:20 PM EDT

The next generation of corporate career sites need to completely invert the funnel and begin to engage visitors on their terms - with immediate access to information that is real and important to them.

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web-2-0, business, blogs, social-media, employer-branding, career-sites

Jobster - Managing Bad News - Copywrite, Ink.

Seeded on Mon Jan 1, 2007 7:33 PM EST (copywriteink.blogspot.com)

Suffice to say, even if Jobster finds a way to keep every employee (I hope they do, and am sorry if they don't), how the rumor and supporting evidence was managed will still have a negative impact on the company, especially on employee relations.

business, transparency, jobster, employee-relations, employer-brand, jason-goldberg, employee-experience

Newspapers: please remove head from ass (yours)

Seeded on Wed Dec 13, 2006 10:49 PM EST (exceler8ion.com)

The newspapers don't truly invest or manage their Internet operations outside of this vacuum. When a budget cut arises because a major property just missed their Q4 revenue, their online operations are asked to go on a diet right along with their print brethren.

business, newspapers, mcclatchy, san-jose-mercury-news, knight-ridder, print-media, jay-harris

Social Media Hasn't Changed Employer Branding – It Has Always Been For the People By the People

Wed Dec 13, 2006 8:16 PM EST

"A powerful global conversation has begun.

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web2-0, business, acquisition, recruiting, social-media, talent, recruitment-marketing, employer-brand, employer-branding

Job Seekers Succeed Online

Seeded on Sat Nov 11, 2006 12:09 PM EST (emarketer.com)

A new report from the Conference Board hows that over 70% of US job seekers use both the newspaper and the Internet to find jobs. In contrast, networking or using an employment agency is far less popular.

business, jobs, newspapers, monster, networking, job-hunting, careerbuilder, job-boards

The people who populate Web 2.0

Seeded on Sun Nov 5, 2006 11:13 PM EST (The San Francisco Chronicle)

Some of the key people in the Digital Utopian and Web 2.0 movements. Where possible, the list includes links to their blogs.

web2-0, technology, web-2-0, blogs, san-francisco, long-tail, dooce, tim-oreilly, factory-joe, jory-des-jardins

10 Principles for Ethical Contact by Marketers

Sat Nov 4, 2006 12:07 PM EST

"How do we market to bloggers and become part of what they are discussing?" Because I am a blogger, I get asked this questions on a regular basis.

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technology, womma, social-media-optimization, smo, word-of-mouth-marketing, word-of-mouth-marketing-association, blog-marketing-for-dummies, buzz-marketing-with-blogs-for-dummies, blog-marketing-ethics

Google buys JotSpot, dips into wiki world | CNET News.com

Seeded on Tue Oct 31, 2006 11:42 AM EST (CNET)

Google's efforts to offer hosted applications, such as word processors and spreadsheets, mesh with JotSpot's strategy to build online productivity applications, Kraus wrote.

google, technology, wiki, jotspot, google-spreadsheets

Yahoo invests in two online ad companies

Seeded on Sun Oct 22, 2006 11:03 AM EDT (CNET)

Yahoo is acquiring AdInterax, which offers tools allowing marketers to create multimedia ads that Yahoo will integrate into its existing services for advertisers. Financial terms were not disclosed.

yahoo, business, online-advertising, rich-media, adinterax

Could Edelman Give Birth to a SockPuppet Future?

Seeded on Sun Oct 22, 2006 10:38 AM EDT (deepjiveinterests.com)

Thanks to some investigative blogging, indeed the puppets employees behind the flogs turn out to be junior ad executives from Edelman! But as one blogger puts it — there's no way to know if their names / identities haven't been used for the purposes of masquerading the tru …

business, blogs, wal-mart, blogging, pr, walmart, social-media, edelman

Corporate blogs impact Employer Brand whether that's the intent or not

Sun Oct 22, 2006 9:36 AM EDT

I have recently taken a look at the Fortune 500 corporate blogs to evaluate whether or not they are overtly using their corporate blog to recruit talent.

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business, blogs, social-media, corporate-blogs, employer-brand, interactive-recruitment-marketing, recruitment-advertising, candidate-experience

Bridging the Gap: Recruiting Blogs vs. Corporate Blogs

Sun Oct 22, 2006 9:31 AM EDT

I have been discussing on my blog EXCELER8ion, the ways in which a corporate blog impacts employer brand by enabling prospective job candidates to find out more about a company than they typically find on the careers section - even if the corporate blog doesn't overtly speak to …

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technology, business, blogs, advertising, recruiting, marketing, careers, corporate-blogs, recruitment, business-blogs

The Future of the Newspaper is as a 2.0 Platform

Seeded on Tue Sep 26, 2006 2:32 PM EDT (micropersuasion.com)

For newspapers to survive, they need to turn themselves into an online and offline platform for local readers. I don't mean a platform for contributing to the reporting process. They're doing that already (and nicely).

technology, web-2-0, blogs, community, newspapers, journalism

The Future of the Internet II

Seeded on Tue Sep 26, 2006 8:10 AM EDT (pewinternet.org)

Pew Internet and American Life Project ("The Future of the Internet II"), available for downloading as a pdf file at this link. From the summary: A survey of internet leaders, activists, and analysts shows that a majority agree with predictions that by 2020:

technology, privacy, internet, work, social-networking, transparency

Air Force MySpace.com recruitment profile canceled

Seeded on Sat Sep 23, 2006 11:44 PM EDT (airforcetimes.com)

The Air Force has canceled its profile on the popular social networking Web site MySpace.com because of concerns about associating the service with content that it deems inappropriate.

technology, air-force, recruiting, myspace, recruitment

The Human Element. If nothing is more fundamental, then WHY isn't this part of Dow's recruitment message

Seeded on Sat Sep 23, 2006 5:35 PM EDT (exceler8ion.com)

A company is defined by its people and by their talent. When it comes to the success of your company, nothing is more fundamental than the Human Element.

business, dow, marketing, branding, recruitment-marketing, employer-brand, careers-web-site, employment-brand, talent-acquisition, human-element

Facebook on verge of deal with Yahoo

Seeded on Fri Sep 22, 2006 12:25 PM EDT (The San Jose Mercury News)

Facebook, the social-networking start-up popular with high school and college students, is on the verge of being purchased by Yahoo, according to two sources with knowledge of the deal.

yahoo, media, technology, microsoft, social-networking, facebook

Silicon Valley loses its sheen / BENDING THE RULES: As rash of scandals erupts, some wonder if South Bay's freewheeling culture isn't to blame

Seeded on Sun Sep 17, 2006 10:21 AM EDT (The San Francisco Chronicle)

That creative, shoot-from-the-hip spirit is hailed for fueling technological innovation and economic growth.

business, apple, bay-area, silicon-valley, hp

Survey Finds Print Recruitment Advertising To Be Inadequate

Seeded on Sat Sep 16, 2006 9:35 AM EDT (Editor & Publisher)

Fifty-eight percent of respondents said as much, putting print on the lowest rung of all methods researched in the study. Only 13% indicated that they would up their spending in print -- the lowest on the survey again.

business, jobs, advertising, newspapers, recruitment, careerbuilder, job-boards, online-recruitment, recruitment-marketing

No Dell Or Apple Laptops Allowed on Virgin Atlantic Airways

Seeded on Sat Sep 16, 2006 8:42 AM EDT (Wired News)

Does this = a Good Move or Loss in ticket sales? I say loss in sales. What do you think?

technology, virgin, sony, apple, batteries, dell, mac, laptops, virgin-atlantic-airways

You Have a Business Blog, But Do You Have a Social Media Optimization Strategy?

Thu Sep 14, 2006 8:54 PM EDT

"How do we measure it?" When we talk to clients about the possibility of starting a blog, the question of ROI metrics is second only to, "Aren't bloggers just a bunch of sexual predators and teenagers talking about their naughty escapades?". As blogs and social networking cont …

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technology, web-2-0, blogs, omniture, social-media-optimization, socialmediaoptimization

Original Signal: A Singlegator of Blog Job Boards

Seeded on Sun Sep 10, 2006 5:18 PM EDT (exceler8ion.com)

The only question that I have about the Original Signal's page is that they proclaim to aggregate the 15 most popular blog job sites. Included in this list are site like Jobster and Salon. Now please correct me if I am wrong, but Salon and Jobster are NOT blogs.

technology, jobs, blogs, jobster, job-search-2-0, blog-job-boards, job-boards, original-signals

Strong earthquake shakes Gulf of Mexico; no damage reported

Seeded on Sun Sep 10, 2006 4:59 PM EDT (Palm Beach Post)

As a FLorida native of 30 years - this is shocking news to me: A strong magnitude 6.0 earthquake in the Gulf of Mexico on Sunday sent shockwaves from Louisiana to southwest Florida, but no damage was reported, the U.S. Geological Survey said.

georgia, earthquake, florida, gulf, us-news

Facebook Learns from Its Fumble

Seeded on Sun Sep 10, 2006 9:33 AM EDT (Business Week)

As a user of LinkedIn as my main social networking site (too old for a college account on Facebook and not part of an organization that has a company account) - the RSS type feed of information that informs of changes with anyone in your network has been a feature from the beginn …

technology, internet, social-networking, facebook, social-network, linkedin

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Was doing a search on google and your name came up. My daughter and you share the same name! Only she is 12. Just thought it was interesting. Wonder if there is any relation!
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